Will appeal to fans of personality tests like Strengthsfinder, Enneagram and Astrology
Leverages the growing human design market
Provides an extension of human design into the business world
Liberates entrepreneurs from the tyranny of the gurus and the one-size-fits all marketing messages that plague the online space
Ditches the soul-sucking "shoulds" of traditional business advice by taking entrepreneurs on a journey into the depths of themselves to discover what makes them unique as individuals and business owners
Inspires readers to embrace their entrepreneurial genius and build a business by design
Helps readers understand the true roots of procrastination so they can finally make aligned (and joyful) business decisions
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