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By being hyperaware in this world, the world where office buildings, office open spaces, libraries, desks, cabinets, bookshelves are left behind, means that we have to deal with the media-optimized world where corporations rule and brands advertise non-stop. The individual of nowadays lives in a media-saturated world of cloud, networking, World Wide Web, apps, games, social media, and the problem comes to this very individual, i.e., us, by the means of messages and images. It could be a simple SMS short message or a Tweet, or it could be an Instagram feed. The result is that we spend more time scrolling our fingers on touchscreens where the sameness is everywhere. Originality and credibility are dying because now everything can be faked.
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