This book release is timed to coincide with retiring Nowitzky's jersey, so we expect a lot of interest from basketball fans in Dallas and beyond. The book is based on author Crain's years-long essay series for the Dallas Morning News: "I See You, Big German," which has a built-in fanbase. Will appeal to readers of similarly smart, passionate, subject-driven cultural histories like Hanif Abdurraqib's Go Ahead in the Rain.