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The name 'Akram Miknas' is synonymous with the birth and growth of the advertising industry in the Middle East. He embodied the styles of David Ogilvy and Leo Burnett with a flair all his own, and his vision of the industry was far more sophisticated than that of any of his contemporaries. Miknas founded Fortune Promoseven (FP7), now the largest advertising and communications agency in the region, with six friends and $7,000 in Beirut, Lebanon in 1968. His passion, creativity and persistence have driven a perpetual winning streak: he refuses to fail. His charisma, charm and vision have helped him win clients and friends all over the world. I'm Not Done is the moving story of a perennial achiever, told in his own unique voice warm, intimate and charming. It is also a glimpse into an age of discovery in a region that needed dreamers, told by the brand man who marketed it all.

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Generi Storia e Biografie » Biografie Diari e Memorie » Imprenditori e industriali , Economia Diritto e Lavoro » Management » Studi generali

Editore Garnet Publishing

Formato Ebook con Adobe DRM

Pubblicato 01/10/2019

Lingua Inglese

EAN-13 9781859644577

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