INTERNALNATIONAL BUSINESS

The authors feel immense pleasure in presenting first edition of his prestigious publication International Business. The entire text has been written as per syllabus prescribed by the University of Kashmir for B.Com (Hons), BBA, M.Com, and MBA. The book covers entire syllabus of international business. The publication therefore, can be rightly called modern International Business. In today's competitive world, it is quite difficult for students to manage their time and money for purchasing and reading books of different authors to prepare for a particular examination. Because it would be time consuming and extravagant, so it is imperative to have the best of the preparations and hence timely and timeless preparation is the key to the success in any examination. Realizing the level of competition and requirement of students this book has been complied to serve different Courses. The book has been prepared from the teaching and research experiences of the authors and feedback from different students. The authors have put their best to present the content with the basics and cover each important points related with the topic in a lucid and easy language.

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