In Search of the Silver Bullet

This book assumes that the reader is seriously considering starting a business and/or expanding an already existing one, MINUS the "fluff"! The author outlines a series of concrete, real steps that he has both personally worked through and researched over a period of some 21 years during his professional career.

While part of his background has been in the consulting, IT, chemical manufacturing area and publishing services, he have been fortunate enough to have derived success and useful experience in all of these areas and with a variety of clients in numerous industries.

Whether the business with which you are involved is large or not, organization in the way you approach all steps of the business planning and execution process is a key element to your ultimate success in business.

Further, this book addresses many of the latest marketing and business elements that are becoming increasingly important to business people today. Even if your business model is a brick and mortar concept, you will very likely have to consider the new media as another avenue for expansion of your business and market.

The first of the book deals with how to write a business plan, and all of its component parts. The second section covers where to turn for financing: venture capital, banks, "angel groups" and family, friends and associates. The last part deals with some of the ancillary issues you should consider, once you're established. Specifically, what to do about some of the marketing issues, particularly social media, blogging and the internet. What software to use and why, i.e., Quickbooks

Mr. Schklair brings both real world start up experience as well as impressive academic credentials. He hold degrees in economics from St. Johns University, an MBA from Dartmouth's Amos Tuck School and a certification with the US Air Force Institute of Technology of Technology as a Cost Analysis Officer while on active duty.

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