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Waiting until a case "blows up" is the worst time to begin communications planning during litigation. Yet smart lawyers, clients, and their advisors now realize that litigation communications is a litigation management function - as important to the case as any other element of modern litigation practice: legal research, expert opinion, investigations, document management, jury consulting, you name it. In this era of instantaneous communications, if you are not planning for effective communications in legal matters before a case is filed, the damage can be quick and irreversible. Manage the crisis, or it will end up managing you.
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