Innovation of Meaning

In his second book after the international longseller 'Creative Personal Branding', Jürgen Salenbacher shares his personal desire to design a new culture for teams, organisations and society with the aim of innovating meaning for all participants. He reflects on how economic, social and organisational anomalies and the traditional mechanistic mental world view, combined with the rise of algorithms and tech, is feeding our monkey mind.

Stressing the importance of a new culture which must act as the essential bridge between strategy and implementation in any interdependent biological network, he offers a way forward towards a more globally connected society. He looks at the concept of 'optimal play', describing it as a spiritual journey towards learning and enculturation for any team or organisation. Furthermore, he looks at how decentralisation enables equal relationships between peers, and how facilitation accompanies collaborations, both intellectually and emotionally, which let the individual genuinely contribute to a sustainable way of living and working.

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