Mondadori Store

Trova Mondadori Store

Benvenuto
Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Intense Group Behavior and Brand Negativity - Cody T. Havard
Intense Group Behavior and Brand Negativity - Cody T. Havard

Intense Group Behavior and Brand Negativity

Cody T. Havard
pubblicato da Springer Nature Switzerland

Prezzo online:
42,11
46,79
-10 %
46,79

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Intense Group Behavior and Brand Negativity"

Intense Group Behavior and Brand Negativity
 

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima