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Frank M. Go
-
Robert Govers
pubblicato da
Palgrave Macmillan UK
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Scrivi una recensione per "International Place Branding Yearbook 2011"
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