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In our modern society, we are constantly exposed to a flood of advertising and marketing strategies designed to stimulate our desire to buy. From TV screens to billboards to our smartphones, we are confronted with an overabundance of temptations that demand our attention and entice us to spend our money.
Faced with this reality, it's essential to understand the psychological mechanisms behind these persuasive strategies.
This book explores the psychology of marketing in detail and provides practical tools for resisting buying temptations.
Take control of your purchases, adopt responsible habits and free yourself from the temptations of impulse buying with "Reverse Marketing". Take the first step towards a more conscientious life today.
Contents :
Why this book?
Part 1: The evolution of advertising and marketing.
Part 2: Understanding and resisting buying temptations.
Part 3: Reverse marketing: consume less, consume better. Towards economic degrowth and more informed consumption.
Part 4: The history of major consumer scandals.
Part 5: The truth behind sales and promotions.
Part 6: The impact of advertising on children and teenagers.
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