Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Invisible Influence: The Hidden Forces that Shape Behavior | Summary
Book Preview:
Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group's decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.
This is a summary and analysis of the book and NOT the original book
This Book Contains:
Summary Of The Entire Book
Chapter By Chapter Breakdown
Analysis Of The Reading Experience
Scrivi una recensione per "Invisible Influence Summary"
Torna in cima
Leggi un estratto
dai un voto
