This book takes you on a magical journey to see how he went from scratch to triumph one cake at a time. Foodies and non-foodies alike, will celebrate as they share in the adventure of one family's artesian recipe that took on a life far beyond its humble roots. J Stephen recognizes and understands how critical it is to know who you are, what is the product or service you are "really" providing and who you want to build a lasting client relationship with in your 'quest for the best' entrepreneurial endeavor. Let J Stephen's lessons and successes challenge, inspire and encourage you to take action. This book provides you with a blueprint on how to succeed not only in business, but in life... every day in a dedicated and joyful way.