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The author was a major media personality in the Soviet Union, a star in the most popular live TV show. Yet, at the peak of his fame, Yuri and his family were forced by the authorities to flee from the USSR and settle in the US, with no money, no language and not a familiar face. There, in partnership with his wife Anna, he attained astounding success in that most American of all businesses - advertising. How? You'll find the answer in this book.
, , 1969 , , 1973 . - " " . , ? .
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