Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
"Lawrketing What Business Never Realised About Law" offers a provocative and ground-breaking exploration of the legal role with a new business and innovation dimensions. Uncertainty is our number one business experience nowadays pandemics, global warming, plastic pollution will all require more and more legislative intervention to underpin the efforts made by the society and organisations. Lawrketing aims at proactively acting on legal trends in a cross-competences environment, where legal is no more an obscure field, limiting the business, but a set of possibilities to enable innovation. Your business becomes a forerunner, setting trends and influencing your own and customers' futures.
About the Authoress
Chiara Lamacchia is a consultant in legal, marketing & legal forecasting with an LL.M. from Bocconi University (Milan, Italy) and an MSc in Marketing from Edinburgh Napier University (UK). Chiara works in corporate strategy and marketing, serving global organisations, across different sectors. Besides, among other things, Chiara introduced a new concept, 'lawrketing', combining law, business, marketing and innovation and is also the Founder of lawrketing.com and withoutconsulting.com, promoting the adoption of innovative ways of using the law for competitive advantage.
Scrivi una recensione per "Lawrketing What Business Never Realised About Law"
Torna in cima
Leggi un estratto
dai un voto
