Lifetime Rivalry Of Competition & Domination

There was the time when Thomas Edison electrocuted an elephant to demonstrate the danger of a competitor's technology. The day that Nike, desperate for an advantage over a surging Reebok, signed a college hoops player named Michael Jordan. And the time the Central Pacific Railroad laid an astounding 10 miles of track in 24 hours to grab government payments that the hated Union Pacific would otherwise claim.

Chapter 1. A Lifetime Of Rivality

Timeline, Nowadays' Most Persuasive Ones

Chapter 2. Competition

Healthy vs Unhealthy

Use Competition As A Teacher

Chapter 3. Domination

Create your own niche, Develop your product or services, Identify external forces, Provide value and solutions, Communicate with your market, Establish credible talent, Implement cost-leadership strategy, Competitive analysis.

Chapter 4. The Unicorns, The Startup Billionaires

Chapter 5. Competition is Good for your Business

Fosters Innovation, Improves Customer Service, Stops Complacency, Provides an Education, Lowers Business Costs.

Chapter 6. Use Your Competition

CHANNEL YOUR ENERGY, LOVE EVERYTHING THAT HAPPENS, WHAT'S RIGHT IS WHAT WORKS, USE YOUR OPPONENT AGAINST HIMSELF, USE THE FLANK ATTACK, SEIZE THE OFFENSIVE, GET MOVING, WHAT'S RIGHT IS WHAT WORK.

Chapter 7. "Art Of War" Principles

Capture your market without destroying, Avoid your competitor's strength, and attack their weakness, Use foreknowledge & deception to maximize the power of business intelligence, Use speed and preparation to swiftly overcome the Competition, Applying The Lessons in Everyday Life. "The Art Of War" is the art of living,.

Chapter 8. Innovations Of The Last 30 Years

List Of Major Innovation, The Winner, Innovations in Health Care (A Must)

Chapter 9. BIA, Business Impact Analysis

Essential guide to business continuity and disaster recovery plans, The role of BIA in disaster recovery

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