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Marketing is a fundamental tool to market products to potential markets and position new companies according to their productive activity. Marketing is a fundamental activity in companies. His study focuses on exchange, so his area of interest includes the analysis of the relationships of a company with the different agents in the environment that interact with it. The market, made up of consumers, intermediaries and competitors, deserves special attention. A good marketing strategy should integrate: an organization's marketing objectives, policies, action sequences (tactics) into a coherent whole. The goal of a marketing strategy is to put the organization in a position to carry out its mission effectively and efficiently.
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