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How to set up and run your own design business from freelancers to small or medium-sized design practices. This book covers everything from the approach and philosophy behind starting a new business to practical advice on marketing, financial management and dealing with the people who work for you. Richard Mott has been managing director of or an advisor to several design practices over 30 years. In the early seventies he worked for Sir Terence Conran and then became managing director of The Jenkins Group. In 1988 he co-founded 2020, the strategic branding and environmental design consultancy specialising in the retail and leisure markets.
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