Established in 2004, Mori Television has had a major impact on the New Zealand broadcasting landscape. But over the past year or so, the politics of Mori Television have been brought to the foreground of public consciousness, with other media outlets tracking Mori Television's search for a new CEO, allegations of editorial intervention and arguments over news reporting approaches to Te Khanga Reo National Trust. Based on a Marsden Grant and three years of interviews with key stakeholders - staff, the Board, other media, politicians, funders and viewers - this is a deep account of Mori Television in its first ten years. Jo Smith argues that today's arguments must be understood within a broader context shaped by non-Mori interests. Can a Mori broadcaster follow both tikanga and the Broadcasting Standards Authority? Is it simply telling the news in Mori, or broadcasting the news with a Mori perspective? How can it support te reo Mori at the same time as appeal to all New Zealand? How does it function as the voice of its Mori stakeholders? Offering five frameworks to address the challenges of a Mori organisation working within a wider non-Mori context, this is a solidly researched examination of Mori Television's unique contribution to the media cultures of Aotearoa New Zealand.