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Philip Kotler
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Hermawan Kartajaya
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Iwan Setiawan
pubblicato da
John Wiley & Sons Inc
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
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