Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
M. Robinson
pubblicato da
Palgrave Macmillan US
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Scrivi una recensione per "Marketing Big Oil: Brand Lessons from the World's Largest Companies"
Torna in cima
dai un voto
