Marketing Research A Complete Guide - 2021 Edition

How do you leverage marketing research to support your various channel marketing initiatives?

How does marketing research affect your organization and products or services?

How much bias appears between the participants who show up in the sensing area most often?

What differences are there between marketing research and marketing intelligence?

What do you know about buyer-seller negotiations in marketing research?

What has cognitive neuroscience discovered that is relevant to marketing and marketing research?

What is the difference between a marketing information system and a marketing research project?

What kind of marketing research is based on use of the specified sources?

Which consumers are willing to participate in marketing research via mobile devices?

Why do many companies fail to use marketing research sufficiently or correctly?

This Marketing Research Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Research challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Research investments work better.

This Marketing Research All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Marketing Research Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Research maturity, this Self-Assessment will help you identify areas in which Marketing Research improvements can be made.

In using the questions you will be better able to:

Diagnose Marketing Research projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Marketing Research and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Marketing Research Scorecard, enabling you to develop a clear picture of which Marketing Research areas need attention.

Your purchase includes access to the Marketing Research self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

Dettagli