Marketingplan: Jägermeister for Monaco

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Northumbria University (Newcastle Business School), 5 entries in the bibliography, language: English, abstract: This marketing plan is prepared for Mast-Jägermeister AG with the sole aim to increase their profit and market share in Monaco. A brief history of the company describes their success in the beverage industry, followed by the current market situation. The SWOT and Issue Analysis are showing the main markets and the major facts in detail. Afterwards the contents of the Marketing and Financial Objectives of Mast-Jägermeister AG will highlight the key issues. The Marketing Strategy along with recommended Action Programs will outline how to introduce and to begin with the Project. The explanatory statement of the project shows that this project can start as soon as desired. The last section is 'Failure Strategy,' it shows how the project can be controlled.

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