Mastering Creativity in Business

We live in turbulent times: the world is slowly emerging from the almost worst economic crisis it will take years to recover from the damage. A new generation with a new outlook on life is also currently gaining prominence.
The impact of the internet, fall of the Berlin wall and the Covid virus changed the world. The current way of doing things will simply not work in the future.
We can soar in life if we know that lots of data and information mean very little. Greatness and victory is ours if we can turn data into knowledge, then into insight and ultimately into wisdom. To do this, it is necessary to drown the mind with facts, discuss it with diverse people, test the water, burn some scars, emerge with humility and only then follow our head.
All industries are in turmoil and stretching the abilities of their employees to the limit. Newcomers bring new challenges and the existing ones try to stay ahead. To be winners, we need to excel as creative thinkers and, most importantly, be able to work with people.
Creativity is born into us all, but school wiped out 30% of it, our parents another 30% and the rest we did ourselves. The challenge is to make it resurface and this is done by understanding and following age-old processes.
With this, we conveyed the concept that creativity is not on the screen and it is seldom to be found in the office. We emphasize the fact that there are several ways to enhance it individually, yet that the ultimate goal is how to work creatively as a group and get the very best from each of the members.
In this book, we address the concepts of creativity and how to apply it in practice in the information technology environment

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