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Follow the Dopamine: Master Marketing Analytics with AI
Unlock the power of data and AI to transform your marketing strategies with "Follow the Dopamine: Master Marketing Analytics with AI." This guide is perfect for marketers at all levels, providing practical lessons, real-world examples, and actionable prompts.
Key Highlights:
Goal Alignment: Define and align your marketing goals with business objectives.
Key Metrics: Identify and measure essential KPIs.
Data Mastery: Collect, organize, and clean data for accuracy.
AI Integration: Use AI to automate and enhance analytics processes.
Advanced Techniques: Apply A/B testing, customer segmentation, and predictive analytics.
Dawn's unique perspective, shaped by her background in communication science and experience with ADHD, brings fresh insights into marketing analytics. "Follow the Dopamine" encourages innovative thinking and creative problem-solving, helping you achieve data-driven success in your marketing efforts.
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