As the Digital Age advances, a new generation of scholars and social scientists is trying to make sense of it all. Carlos Viniegra at his core, a wide-ranging generalist is one of that new generation taking on those challenges in Masters, Lackeys, and Serfs. He taps into economics, network theory, corporate and governmental mismanagement, and recent presidential campaigns and administrations in Mexico and the U.S. The result is a profound meditation about our responsibility at the dawn of an era that is challenging democratic values and open societies. In these times, when an international and authoritarian rebellion against rationality gathers strength, specialists and citizens alike are wondering about humanity's future. Here are some invaluable keys and points of synthesis, free from the strictures of narrowly focused social sciences and deeply committed to the understanding of our world. The bottom line: "According to our analytic proposals, everything ultimately gravitates around human dignity and human nature. Those are the ardent issues of all times, ones that contemporary breakthroughs like artificial intelligence and biotechnology have rekindled in our time." This is an indispensable book for activists, omnivorous scholars, and brave individuals who long to affect the course of the 21st century.