Frankie Sidebottom was a (fictitious) soccer player until injury brought his career to a shuddering close. After spells as a television pundit and newspaper columnist and appearing in a television advertisement he became a publican. That was as successful as the rest of his post-soccer activities.
You might, if you were being kind, call Frankie a man's man. Given his liking for strong drink and weak women you might also call him, as others have done, a 'sexist self-opinionated racist homophobic pisshead dinosaur'; he's not the most likeable of men.
In this study of Frankie's life remember, it's fiction you're not supposed to laugh with him. Oh no, not at all you're supposed to laugh at him and his ridiculous prejudices. It's worth bearing in mind that the part of England from which Frankie comes, allegedly, has produced a lot of people just like him: there are some still walking the streets, honestly.