Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections

How to Make a Virtual Event Your Most Profitable Event Ever

In a post-pandemic world, virtual events have emerged as a mainstay for organizations of all sizes, from multi-billion-dollar corporations to the local church or synagogue.

Virtual meetings, conferences, trade shows, and workshops have proven to be a viable, less expensive alternative to the in-person real thing.

And that explains the reputation virtual events have garnered: If it looks cheap, it is. The bar to hold a massive gathering has never been lower, and it shows!

A cheap mic is good enough . . . Just use Zoom . . . Can you see my screen?

In Memorable, Profitable, Virtual, digital event production entrepreneur Elias Puurunen bucks the trend of low-value virtual events where every expense is spared.

This step-by-step guide shows businesses, brands, governments, and not-for-profits how to:

Decide whether to go virtual-only or hybrid

Promote your event so attendees demand another one next year

Avoid the 7 easy-to-make mistakes that ruin the attendee experience

Set a realistic virtual event budget (and follow it)

Find, prep, and compensate world-class speakers

Calculate return on investment for a virtual event

Book vendors and sponsors to cover all event costs

Stay in touch with attendees so they show up day-of

Deliver high-production value without going into debt

Whether you've only ever attended virtual events or have already hosted one (or more), Memorable, Profitable, Virtual will show you a new and better way to organize, run, and monetize a high-production value virtual experience.

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