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Mining the Gold From Twitter continues where Prospector's Guide to Social Media Marketing left off. It takes an in depth, step by step approach to setting up and maintaining a business presence on the Twitter social media network. Full of easy to read, easy to follow instruction, including worksheets to help organize tweets and Twitter workflow, handle prospects and measure results for Twitter marketing.
It takes an in depth, step by step approach to setting up and maintaining a business presence on Twitter. Full of easy to read, easy to follow instruction, including worksheets to help organize Twitter workflow, handle prospects and measure results for Twitter marketing.
Starting with features of Twitter, it presents a marketing plan tailored specifically to those features and follows through setting up your LinkedIn account, defining keywords, determining your LinkedIn target market, and continues through daily tasks and measuring results.
Geared strictly to business, this book gives many examples of how to handle the often confusing and fast paced Twitter landscape and avoiding the common errors that can cost time, lost customers and money. Clear, concise step-by-step instruction with illustrated examples and up to date data graphs make this the one book you need to start Minging the Gold From Twitter.
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