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Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product 'clear beer for women' for Molson Coors. Women drink just 13% of the beer consumption in the UK, according Brandrepublic (2010). The assignment develops a guideline that explains which kind of research is when to be done to find the best way to launch the product in the market and increase the share of beer drinking women. To structure the research, we will use the SOSTAC-Model by Smith (2008).
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