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Every now and then we hear about one or two start-ups making waves. News like that tends to motivate aspiring entrepreneurs to take the bold step of launching out. What the news doesn't tell you is the fact that those wave making start-ups represent less than 5% of businesses that were founded about the same time. Yes, 75% of start-ups never make it out of their ground breaking stage of existence. A number of factors are responsible for this, but the underlining fact is that it takes more than a great idea or product to become a great business. You need to know what to do and what not to do with that great idea or product of yours. These are the facts presented in this book.
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