We live in a society where events are part of our daily lives. Large and small events not only mark us personally, but also provide us with special moments along the path of who we are, where we come from, and where we're going.
The word ''event'' can create a feeling of anticipation or anguish. We participate in events to celebrate, simply have fun, or mourn. Each participant will have their own emotional response to the event, and likely no two people will feel exactly the same thing.
Events happen around us and because of us. When we came into the world, our parents celebrated our birth with an event, and then life continued on from event to event. Graduations, sports competitions, social gatherings, and even music concerts of our favorite groups. I personally waited in line for three days to see the Bee Gees when their world tour made a stop in Miami in 1979. I wouldn't have missed that event for the world!
Through the years, and after undertaking professional projects in various areas, I have always integrated some type of event within the framework of my approach, and it became clear that I returned to what is definitely my passion: the world of events.
In this book, you'll learn how to create unforgettable events that will leave an indelible impression on both participants and hosts, long after the fizz has left the champagne and the table centerpieces have gone home with the guests.
Gladys Mezrahi
I've known Gladys for over a decade and I can confidently say that event expertise is at the top of the pyramid. When Gladys speaks, people listen. Her new book is a "must-read" for anyone in events, or for anyone wishing to start a career in events. Gladys' credentials speak for themselves.
Bill Hansen / CEO, Bill Hansen Luxury Catering
A bridge builder and connector, Gladys has been crossing cultural, social, language, generational and political barriers for decades. She is the consummate "Collaboration Artists" who knows how to connect people and create intimacy in any size gathering. Through "More Wow and Less Oops", she is sharing a lifetime of experience that can make any event organizer rise to the highest levels of integrity and usefulness.
I encourage everyone who thinks of themselves as a professional to put this book on their required reading list as an investment in themselves.
David Adler / Chairman, BizBash