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Identifying emerging markets is critical to the long-term success of multinational corporations. Recently there has been an interesting development in a distant city outside of the main artery of India. According to Bloomberg Magazine, a Mercedes-Benz salesman in Pune, India was contacted for an order of 100 sedans by a distant city (Srivastava, 2010). This outside city indicated a potential for a micro-emerging market since there were funds for such a sizable order. Today, many multinational corporations seek to enter emerging markets using a variety of techniques that may be ineffective.If a multinational corporation, such as Mercedes-Benz is unable to locate an emerging market, the company revenues can become negatively impacted. The increased visibility of multinational corporations on foreign soil seems to be a positive strategy. Some techniques used by MNC's to locate emerging markets seem to be limited to identifying emerging marketing at the later stages. This eBook may be used by MNC leadership to increase market shares.
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