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The book provides a narrative of hope, manifest in the sincere efforts to bridge the divide between Palestinians and Israelis with one radio station and then between women and men with the other with music bridging the divide. In short, it offers a factual counterpoint to the often one-sided narrative that feeds into reinforcing core beliefs on either side of the divide and since it is narrated by a South African it adds an element of objectivity, making it accessible to the progressive Jewish market.
It has wide, across the political spectrum appeal, namely Arab Americans, Jewish Americans, anyone interested in the Israeli/Palestinian Conflict, Media in general but especially radio, academia and not forgetting the general book reading public.
Internationally, the RAM FM and NISSA FM story has been covered by all the major media and a huge audience awaits activation, through a promotional media blitz once the book is published. In Palestine/Israel - 'marketing/selling' to the RAM FM audience, which numbered, at its peak 500,000 also awaits activation.
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