My Dark Psychology

The field of advertising has shown us how important it is to understand the human. People are more susceptible than ever to the power of secret manipulation. We are bombarded every day with suggestive images, tricks and other mind games, we are deeply influenced by the things we see on TV, social media and traditional advertising; yet, we barely realize that we are being manipulated. Because? Because in the end there is a purchase. We feel happy to have bought something and forget about the whole courtship process before clicking on "buy". Meanwhile, the company is happy, the advertising division is happy, and everything is fine.

Everything is fine except that the same feeling of euphoria was part of the ruse: that ruse to get into our heads for profit. The one who possesses a strong understanding of human psychology is a rich man; it is even more worrying if this subject has no moral scruples or a sense of human decency. We are more inclined to accept the ethos of media advertising than the ethics of brainwashing, emotional manipulation and deception, but the latter are also widespread in our society. In fact, the distinction between the "domesticated" manipulation of traditional advertising and the manipulation used by psychopaths is, at best, not clearly defined.

Dark psychology involves the less ethical realm of human understanding and its application to human manipulation. It includes everything from psychopathy, to followers of worship, to darker desires in the heart of man. Dark psychology is also a set of techniques, behaviors and personal characteristics used to control others. Usually, this control is aimed at a specific purpose or program, mostly related to self-interest. The manipulator will be ready to break down any barrier (both psychological and physical) to get what he wants.

Anyone is a potential target for a dark psychological aggressor. He could be the psychopath next door, an important person to us, or someone in power. This book covers some of the most common methods of manipulation, illustrating both how to defend against them and how to apply them. Anyone can learn these techniques, both in order to control others for a specific purpose and to defend themselves against a psychological aggressor.

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