My Dear Franchisees

A Day in the Life of a Franchisor

Ann Andrews was managing several franchisees and was literally pulling her hair out trying to help them understand how franchising works. In sheer frustration one day, she wrote a letter to them, never intending to send it. She showed the letter to a fellow franchisor and he said he wanted 32 copies. And so this book was born.

She asks franchisors if it would make their life easier if their franchisees realised:

• They have not bought a job
• What they can do with your system, what they can't
• What you will be able to do for them, what you probably won't
• That you are not their mum, their dad or their banker
• You are absolutely not their enemy

If you are a franchisor, a franchisee OR a manager and your hair is also falling out, then this book is must read...

[My Dear Franchisees] now forms an important part of our introductory material to all new franchisees an invaluable starting guide for the individual new to the idea of franchising as it is informative, inspiring, re-assuring and humorous. Karl Sandall - CEO Tax Assist Accountants, Norwich, UK

'I've just read your book 'My Dear Franchisees' and I want to order a copy for every single one of my franchisees. Every word resonated. Warren Mills Franchisor, SBA Small Business Accounting, New Zealand

'[A]bsolutely loved it. Read it in about 2 hours. I couldn't put it down. Liz Kanters, Humitech Holdings (NZ) Ltd

Dettagli