Ewura Tandoh, a highly educated individual, struggled to launch a successful beverage business despite her academic qualifications. Feeling perplexed and disheartened, she sought guidance from Auntie Esi, a humble woman who had successfully sold Kenkey without formal education or business registration. Auntie Esi's wisdom and practical advice revolutionised Ewura's approach to entrepreneurship, emphasising the importance of resilience, humility, and a practical understanding of the market. Through Auntie Esi's mentorship, Ewura learned that success in business transcends formal education and bureaucratic processes, ultimately transforming her struggling venture into a thriving enterprise known as Tandoh's Zonkomi.