The biggest challenge facing managers in developed countries is to increase the productivity of knowledge and service staff. This challenge will govern what the managers need to do over the next few decades, and will determine the competitiveness of companies. Even more importantly, it will determine the structure of society and the quality of life in each industrialized country.
Over the past 120 years, the productivity of production and circulation of goods - industrial production, agricultural production, mining, construction and transportation - has increased rapidly in developed countries at an average rate of 3%. - 4% per year, up to 45 times now. In this explosive growth process, nations and their people have enjoyed all the benefits: the rapid growth of income and purchasing power; more relaxing time - something that before 1914 was only for nobility and "idle rich people" while others worked at least 3,000 hours a year. (Today even Japanese work no more than 2,000 hours per year, Americans 1,800 hours and Germans 1,650 hours.)