NEW MEDIA STUDIES

New Media is a 21st Century term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media is ever evolving. New media evolves and morphs continuously.

New Media is defined as:

-a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content..

. Part of the difficulty in defining New Media is that there is an elusive quality to the idea of

-new. The very prospect of being new denotes an event just beyond the horizon, something that has only just arrived and which we are just beginning to get our hands on.

New media can be characterized by the variegated use of images, words, and sounds. These networks of images, sounds, and text data are different from old media formats such as hardcopy newspapers because of the nesting characteristic.

Nesting is a way of organizing of the presentation of information according to subjects while paying secondary attention to context. In the place of context, nesting (most commonly seen in text or image hyper-linking) is a format that fosters organization in a way in which elements interact with one another instead of simply following a straight order. This new organization of data does not require a -back story and each interactive element of information stands alone. New media requires a non-linear interpretation, since many sources are often oriented around the same subject-center, but are not always collated. At the end of the day all this means is that one of the primary characteristics of new media is that it is freed from the linear restrictions of older formats such as newspapers, books, and magazines.

New Media can also be defined as : something that distinguishes itself from traditional media and one that has online streaming video and audio, 3 D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing, capabilities, CD and DVD media, telephone and digital Data, integration, Online communities and live internet broadcasting.

This book has been written for the Medical/Pharmacy/Nursing/ME/M.TECH/BE/B.Tech students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students.

The basic aim of this book is to provide a basic knowledge in New Media Studies.

New Media Studies Syllabus students of degree, diploma & AMIE courses and a useful reference for these preparing for competitive examinations.

All the concepts are explained in a simple, clear and complete manner to achieve progressive learning.

This book is divided into five chapters. Each chapter is well supported with the necessary illustration practical examples.

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