Unique are the insights and practical suggestions to deal with emotions. Negotiating is seen as a mix of rational choice and emotional drives.
An approach of negotiating which brings together win-win and win-lose tactics. Power games, manipulations, deadlock and stubborn constituencies are part of the game.
Tactics and do's and don'ts are tied together in a transparent framework which offers you a better grasp on the whole negotiating process.
We are not born as skilled negotiators. This book is a fascinating investigation into the development of negotiating skills and the taming of fierce emotions.