The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.
In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individualsas well as their advisorsand generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiencesincluding tactics for boosting your credibility and assuring continued loyalty among wealthy customers.
Networking with the Affluent covers:
Cracking affluent groups
Influencing opinion leaders of the affluent
Gaining high-caliber endorsements
Leveraging your contacts
"No one better illuminates the who, where, and how of the affluent market than Tom Stanley."J. Arthur Urciuoli, Director of Marketing, Merrill Lynch