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For anyone who has never heard the sentence 'Ladies First' in their lives, they can now put this book back down. For everyone else: no, this is not the ultimate expression of politeness. Supposedly well-intentioned gestures tend to reinforce the traditional power structure and subconsciously stand in the way of equality. The book is a humorous plea to all genders to question their own unconscious bias and to take the issue of equality into their own hands.
For over ten years, Dorothee Ebert has been observing the gender equality debate in German companies. As a partner at a large management consultancy, she has insights into numerous executive boards and finds that unconscious bias often hinder gender equality. Her humanities degree inspired her to get to the bottom of things and find academic evidence for everyday experiences. True to her motto "Reality is malleable" she offers practical tips for more equality in everday business life.
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