ORGANIZATIONAL EVALUATION is all about research approach for a business in performance approach. Using Ratio Analysis, Profitability Ratio, Efficiency Ratio, Liquidity ratios, Investor Ratio, Business Evaluation with SWOT AnalysisSWOT analysis looks at strengths and weaknesses, and the opportunities and threats that a business faces. By focusing on the key factors affecting a business, now and in the future, a SWOT analysis provides a clear basis for examining a business performance and prospects (ACCA Technical Article, 2011).According to (Candle, Paul and Turner, 2010) four elements of SWOT analysis are explained by:Strengths: The internal positive capabilities of the organization. For example, financial resources, motivated staff or good market reputation. Weaknesses: The internal negative aspects of the organization that will diminish the chances of success. Opportunities: The external factors that present opportunities for success. Threats: The external factors that have the potential to harm the organization