Of Bears and Weight Loss

Author with a proven track record: Dr. Brian's prior book The Art of Taking It Easy (Apollo Publishers) has net 9,000 units across formats. It was selected as a Big Library Read, praised by Publishers Weekly, Shelf Awareness, and other outlets, and widely beloved by readers. This new book by Dr. Brian will reach his built-in audience, the 10,000 people each year he speaks to (that were missed during Covid), and many more readers given the wide interest in the topic.

Proven audience: According to CDC and Boston Medical Center statistics, 2/3 of Americans are overweight or obese and nearly half of Americans tried to lose weight within the past 12 months, 45 million Americans go on a diet each year, and Americans spend $33 billion annually on weight loss products. The audience for this book is enormous, and growing, as even more people are looking to lose the "Covid 15" that resulted from upended routines in recent years.

Attractive, highly desired approach to a popular category: Weight loss and diet books are perennially popular. But while the market is at capacity with guides supporting weight loss through Keto, Atkins, and other diets, approaching weight loss and a healthy lifestyle through positive psychology is a unique angle in high demand. This book, like The Art of Taking It Easy, will connect with readers in the same uplifting and humorous manner as Gary John Bishop's Stop Doing That Sh*t (2019, 103,000 RTD) and Unfu*k Yourself (2017, 675,000 RTD) and the weight-loss focused volumes Never Binge Again (2016, 37,000 RTD) and Anti-Diet (2019, 20,600 RTD).

Hard science presented with humor: The author's unique qualifications, as a student of neuroscience and psychology turned stand-up comic and someone who has gone through a weight loss journey himself, have led this to become an enjoyable, informative, and science-backed read that is easily understandable by the layman. Readers will find they relate to the author and trust him, and that the book is inspiring and accessible. Where most of the market is filled with dry reads from doctors, weight loss memoirs whose authors have no medical expertise, or books by authors who preach healthy eating but never endured a weight loss journey themselves, this book will stand above the rest.

Timely release: The book's pub will coincide with the start of spring, a time when people begin to get active outdoors again, look to drop their excess winter weight, and being to dream of summer bathing suit bodies. This will release at a time when readers are embracing healthy practices and weight loss guidance and looking for inspiring and informative books to support them.

International audience interest and Canadian reach: Dr. Brian's advice is universally appreciated and a wide international audience came to his prior books, including multiple foreign publishers picking up foreign language editions, making Dr. Brian a best-seller in Poland and Germany. Audiences worldwide now recognize his name, supporting even larger international sales. Additionally, Dr. Brian is an American who regularly travels, but on the release of this new book will be splitting his time between the US and his second home in Montreal, helping him to support Canadian sales and reach Canadian audiences.

Dettagli