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Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
Why doing good is good for business
The science behind cause marketing
Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.
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