People Above Profit

It's not difficult to know the difference between a positive and negative work environment. It's also not hard to identify what separates a manager from a leader. You cannot see these distinctions in the product a workplace may produce, but you can see it in the faces of those individuals behind the product. Their labour can wear on them, breaking their backs under duress, or it can hold them up like a pedestal where they are proud and energized by the space they are a part of. Understanding the differences in what defines a work environment is not an arduous task, carrying out the actions necessary to create that positive workplace is - and it can be a balancing act of genuine nurturing and outgoing gestures of leadership. People Above Profit examines the direct correlation between success and a positive work environment. In his book, Dustyn Baulkham shows how the beating heart of a company is its employees, and the stronger and more lively that heart beats the better the product of its labour. He shows us real world examples of companies that have fostered genuine care in their employees and how that can translate into a better customer experience, growing the brand as a result. Dustyn tells us of stories involving managers who treat their employees without trust or compassion and how only focusing on the bottom line alienates those integral pieces of a company and can damage the production of a better product or service. The limitless aspiration of making one's being better is the lifeblood that distinguishes Dustyn's vision from the crowd. Understanding that one can never achieve their "best," he believes that people are always capable of their better being. In order to attain their better being they need inspiration from leadership and a nurturing, caring environment to create roots in and grow stronger with their colleagues around them.

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