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HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. ~ How you can add persuasion power to presentations ~ Eight great metastories you need to tell ~ The art and science of storytelling ~ Three key characters of persuasive stories: hero, nemesis, and mentor ~ Why you should not be the hero of your own stories If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.
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