Persuasion is not just something that is useful to marketers and salesmen, however. Learning how to utilize these techniques in daily life can help you become a better negotiator and make it more likely that you will get what you want, whether you are trying to convince your toddler to eat her vegetables or persuade your boss to give you that raise.
This book gives a comprehensive guide on the following:
What is the persuasion
The techniques that you need to master
Learn from mistakes
Authority leads to more sales
The truth about hypnosis
Create a strong opening and closing
Facial expressions
Killer negotiation strategies: 10 ways to become extremely persuasive
Most of us are followers
Using influence
Influencing the digital natives
Leadership
... AND MORE!!!