Potential of Mobile Applications in CRM

Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and its constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen! '[...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician.' (Quote: Googles Chief Economist, Hal Varian) '[...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success.' 'A company needs to manage customer relations instead of products.'

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