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Entrepreneurs often have difficulty finding sponsors for their companies; Many people cannot find support but still start a company only to later run out of cash. Others find investors who promise funding but often go back on their word when things get tough or don't pour in money as quickly as they expected. Ideally, you should be able to fund yourself, otherwise, finding a reliable source of startup capital is important to your company's ability to succeed.
In the early stages of my startup, I tried not to bring on any financial associates because I wanted to hold all the shares in my companies. My friends and I worked hard to keep our companies afloat solely on the amount of cash they generated. For our first company, Student magazine, we did everything we could to sell front-page ads to pay the bills, and when we started Virgin Records, we put out leaflets inviting people to join us. record buyers.
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